Bringing ARGEN PEL's product range to the web

The context

ARGEN PEL rewinds and converts tissue paper for industrial and household use. Its range includes products that look similar at first glance but differ in quality, packaging, weight and other specifications that matter when making an enquiry.

The project brought that information into a website that also introduced the company. Company copy, catalogue sheets and photography needed to form a clear path: get to know the supplier, find a product family and gather the details needed to start a commercial conversation.

The scope

We developed the home page, company section, catalogue pages and contact page. Navigation, images and product cards adapt to desktop and mobile. Products are presented for enquiries; purchases and commercial terms are discussed directly with the company.

Organising around what visitors need

The catalogue has four categories: toilet paper, interfolded towels, roll towels and industrial rolls. Nine product records bring together their specifications and photographs.

We kept specific fields for the characteristics available in the source material: quality, units per package, weights, packaging and options such as perforation or dimensions. Each card displays the information available for that product, without filling unknown fields with generic descriptions.

Preserving the catalogue's distinctions

A list of weights and a list of package sizes do not establish that every combination is available. We therefore kept those options separate instead of turning them into purchase variants that the catalogue does not confirm. Photographs are not assigned to a quality solely by the colour of their packaging, either.

Information is maintained in structured files, and product cards are generated from that same data. Specifications can be reviewed without maintaining another copy inside every page.

Showing the company alongside its products

Photography of the plant, stock and production accompanies the company presentation. The company section includes a video of the industrial process, with a still cover and interaction to pause playback. When a visitor prefers reduced motion, the video waits for an action before starting.

The contact page brings together the location and links to WhatsApp, email and Instagram, allowing visitors to continue their enquiries through the company's existing channels.

The result

The completed website brings the company presentation and informational catalogue into one structure. Product data is kept separate from its presentation to make later reviews of specifications and photography easier.

Commercial enquiries go through the company's direct channels. We do not yet present measured commercial results: tracking needs to distinguish catalogue visits, clicks to contact channels and enquiries actually received.